Online Auction Software by
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The number one reason for an auction not meeting its potential is due to a lack of publicity and traffic to the auction site. As a newspaper, radio or television station, you have the inherent ability to overcome the greatest obstacle of achieving success.

Product Recommendation: Media Auction

Publicly Funded Radio and Television
If your station relies on donations to keep you on the air, you should consider incorporating a fundraising auction event into your annual capital campaign. has provided solutions that have allowed numerous stations to enhance their fundraising success.
Read PBS Case Study

Commercial Radio and Television
Utilize the auction model to find that ever elusive non-traditional revenue stream. Increase advertising opportunities for small budget or reluctant advertisers. Collect products and/or services in exchange for on-air advertising and drive viewers to your auction site. Bring more advertising dollars into your annual budget.

Attract new advertisers, revive inactive accounts and generate a new revenue stream by running an "everybody wins", event based, online auction.

Newspapers "trade out" advertising with local merchants in exchange for products and services to be auctioned. Readers then bid online in a 7 to 10 day auction event with the opportunity to buy popular items under retail value. At the end of the event, the newspaper keeps the proceeds from the auction as payment for the ad credit while the merchant has effectively purchased advertising (that they would normally buy) at the wholesale price of their product or service.